LA JOLLA, California (Press Release)– In a preview for the 2012 San Diego Jewish Book Fair, national Presidential campaign analyst, and UCSD Professor, Sam Popkin presents his in-depth and timely insights from his new book: The Candidate- What it takes to Win- and Hold the White House. Lecture and discussion begins 7:00pm in the Samuel & Rebecca Astor Judaica Library, Lawrence Family JCC 4126 Executive Drive, La Jolla, CA92037 Tickets ($8.00 members, $10 non-members) available at this website or via 858.362.1348
Get the real inside scoop on the Presidential race just 30 days before the General Election! This exciting and detailed “insider’s tour” compares the wins and losses of recent campaigns and where we might be headed in November. Hear about the entertaining characters and lively stories from campaigns past, up to the ongoing 2012 campaign. Understand how and why presidential campaigns succeed-and why they fail.
“No one I know has more closely studied the link between the minds of voters and the machinery of Presidential campaigns than Sam Popkin. He’s a scholar who has worked in War Rooms. A strategist who knows his history. In ‘The Candidate’, Professor Popkin teaches us what he’s learned–the surprising secrets that separate winning campaigns from the ones that crash and burn.” –George Stephanopoulos, Anchor and Chief Political Correspondent, ABC News
“Popkin is that rare academic who can write a fast-moving, punchy book that rescues political science from spreadsheets and algorithms and thereby makes it interesting and captivating. The Candidate is argumentative, opinionated, provocative and a great read for any political junkie or activist.”–Karl Rove, former Senior Advisor and Deputy Chief of Staff to President George W. Bush
Popkin’s detailed analysis of winners–and losers–of the last 60 years of presidential campaigns, explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns — George H.W. Bush’s muddled campaign for reelection in 1992, Al Gore’s flawed campaign for the presidency in 2000, and Hillary Clinton’s mismanaged effort to win the nomination in 2008–and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns–the small details and the big picture, the surprising mistakes and the predictable miscues–in a riveting account of what goes on inside a campaign and what makes one succeed while another fails.
With the 2012 election looming right on the horizon, The Candidate is an essential read for everyone who is watching as President Barack Obama and Mitt Romney square off against each other. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate’s run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate.
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Preceding provided by the Jewish Cultural Center