
MELVILLE, New York — Levi Strauss & Co. announced that it would be eliminating up to 15% of their corporate jobs in an attempt to save money at a time of greatly declining sales. At the same time, the company, which has 10 years left on its naming rights deal for Levi’s Stadium (site of the San Francisco 49ers victory over the Detroit Lions yesterday, placing them in the Super Bowl), announced that they have extended that contract to maintain the stadium name until 2043. Levi Strauss immigrated to New York from Buttenheim in Bavaria in 1847. He worked in his family’s dry goods business, and in 1854 he moved to San Francisco, where he opened the west coast division of the company. In the 1870s, Levi Strauss & Co. began manufacturing the denim jeans that went on to become their primary product, first for workers such as lumberjacks and railroad employees, and eventually as fashion items, with Levi’s jeans now being sold in 110 countries, with annual revenue of more than 4 billion dollars. Which of the following is true about Levi Strauss and Levi’s jeans?