By Mark D. Zimmerman
MELVILLE, New York — Sixty years ago (February 9, 1964), Ed Sullivan looked at his audience and the camera and announced, “Ladies and gentlemen, The Beatles!” The moment was the unofficial launch of Beatlemania, and cemented Sullivan’s place as the arbiter of the best in entertainment at that time. Sullivan had started as a reporter and writer, known in particular for his syndicated column for the New York Daily News. He went on in 1948 to become host of the variety show Toast of the Town, which was later renamed The Ed Sullivan Show, remaining on the air until 1971. Besides presenting innumerable Jewish entertainers on his show (Joel Grey, Barbra Streisand, Irving Berlin, and Henny Youngman, to name just a few), Sullivan was a supporter of Jewish causes. He received the annual Brotherhood Award from Congregation B’nai Jeshurun in 1961, and he appeared at a UJA event at Madison Square Garden on June 11, 1967, the day after the Six-Day War ended. In 1930, Sullivan, a Catholic, married Sylvia Weinstein, a Jewish woman, against the wishes of both families. What did Sylvia Weinstein do to mollify her family when she and Ed Sullivan started dating?
*
Mark Zimmerman is the author of a series of Jewish trivia books, under the title RASHI, RAMBAM and RAMALAMADINGDONG: A Quizbook of Jewish Trivia Facts & Fun.