SAN DIEGO (SDJW) — USA Today, utilizing an ad meter, ranked all 59 commercials that aired during the Super Bowl. The most popular featured former California Gov. Arnold Schwarzenegger as a spokesman for State Farm Insurance and constantly being corrected on how to say, “like a good neighbor.” He pronounces it ‘neighbaaa.’ In the end, Danny DeVito, who once starred with Schwarzenegger in the movie Twins, says the tagline for him.
At 18 on the list (a symbolic number, for sure) was “Silence” from the Foundation to Combat Antisemitism, featuring Clarence B. Jones, who was a speechwriter for the Rev. Martin Luther King Jr. “Sometimes I imagine what I’d write today for my dear friend Martin,” Jones begins. “I’d remind people that all hate thrives on one thing: silence. The people who will change the nation are those who speak out, who refuse to be bystanders, who raise their voices against injustice. When we stand up to silence, we stand up to all hate.”
Images included Jones in his well-stocked library; a picture on his desk of Rev. King, a picture of a burning cross transformed into a burning swastika, a legend that Hitler was right; people, including a man with a yarmulke, scrubbing out anti-Muslim graffiti; young people wearing shirts with the legend “Say Their Names”; demonstrators with signs saying “Stand Up to Jewish Hate” and “Stand Up to All Hate”; and Jones standing up in his library. The commercial from the Foundation to Combat Antisemitism was underwritten by Robert Kraft, owner of the New England Patriots.
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SDJW staff report