By Miriam Gershenson
SAN DIEGO – The Tacos and Tequila Festival at the Handlery Hotel San Diego on Sunday, Sept. 22, is an event that holds a special place in my heart. Not only is my husband, Albert, the general manager of the hotel, but this celebration also reflects a beautiful blend of cultures that resonates deeply with me—particularly the Mexican-Jewish community and my own connection to Hispanic culture.
Growing up in Israel, I had the opportunity to be exposed to Hispanic culture through both friendships and the popular Argentine TV show Chiquititas. It was through this show that I first began learning Spanish, and I would practice new words and phrases with my Spanish-speaking friends. While Chiquititas was based in Argentina, the language skills I developed allowed me to connect deeply with my Mexican-Jewish friends, bridging our cultures through shared experiences and conversations.
This connection to Hispanic culture has always stayed with me, and it’s one of the reasons why the Tacos and Tequila Festival feels so personal. It’s a celebration that reminds me of the warmth and vibrancy of the Mexican-Jewish community and how food and language can create bonds that transcend borders.
One of the things I love most about this event is how it reminds me of the rich history of the Mexican-Jewish community. This community, which is a beautiful fusion of Jewish and Mexican traditions, has long used food and celebrations as a way to maintain its cultural identity while embracing the richness of Mexican culture.
In both Mexican and Jewish traditions, the act of gathering around the table with family and friends is sacred. Whether it’s enjoying tacos and tequila at this festival or gathering around a Shabbat table with challah and wine, the importance of community is at the heart of both cultures.
As Albert and I reflect on the importance of cultural celebration, it’s easy to see why this event feels so close to home. The Handlery Hotel isn’t just a venue for this event—it’s a place where Albert and his team are creating moments that bring people together. Albert’s role as general manager means he’s always working to ensure the hotel is a welcoming space for people of all backgrounds, and the Tacos and Tequila Festival is the perfect example of that inclusive spirit.
For us, this event is more than just an opportunity to enjoy delicious food and drinks. It’s about celebrating community—something Albert and I both hold dear. Whether you’re coming from a Jewish background, Mexican heritage, or just want to experience the blend of cultures, we invite you to join us for a day filled with joy and connection. Tickets are available now via this link, and they include three tacos, unlimited tequila tastings, and access to all the fun: live music, lawn games, local vendors, and of course, the chance to make your own margaritas.
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Miriam Gershenson is a freelance writer based in Escondido
I like the connection between both cultures. It sounds like a fun event!