Sheryl Rowling

Sheryl Rowling

Sheryl Rowling is a certified public accountant (CPA), personal financial specialist (PFS), and Principal of Rowling & Associates, a progressive fee-only wealth management firm helping a diverse clientele with investments, taxes, and financial planning. Active in her field, Sheryl has been named one of the nation’s top 250 financial advisors by Worth magazine for three consecutive years and has been included as one of Accounting Today’s Top 100 Most Influential in Accounting. Her industry association membership includes:

•American Institute of Certified Public Accountants (AICPA), tax and financial planning divisions

•Financial Planning Association (FPA)

•California Society of Certified Public Accountants

•National Association of Personal Financial Advisors (NAPFA)

•All-Star Financial Group, former president

In 2006, Sheryl’s book, Tax and Wealth Strategies for Family Businesses was published by CCH. She also has a personal finance book, Your Financial Travel Guide to Life, available for purchase on Amazon. Co-authored by members of the Rowling & Associates team, the book provides advice and guidance needed to help people achieve their goals at any stage of life. Sheryl regularly writes columns for the San Diego Jewish World (www.sdjewishworld.com), Morningstar (www.morningstar.com) and InvestmentNews (www.investmentnews.com). She is often quoted in both local and national publications.

Her books, available on Amazon, include:

The 4 C’s of choosing an A+ financial advisor

By Sheryl Rowling SAN DIEGO–Choosing your advisor may likely be one of the most important financial decisions you make.   All financial advisors are not created equal!  Borrowing from the National Association of Personal Financial Advisors (www.napfa.org), I will discuss why choosing a Fee-Only advisor is best! A Fee-Only advisor is not a stockbroker or insurance

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Sheryl Rowling, Travel and Food

Money Maven: Socially Responsible Investing

By Sheryl Rowling SAN DIEGO — Many people are interested in socially responsible investing.  After all, aren’t we supposed to take part in tikkun olam?  But, most people – and their advisors – don’t really know how to define or implement or socially responsible investing!   “Socially responsible investing” (SRI) means investing based on personal

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Sheryl Rowling, Travel and Food

Nu, suppose you did win that lottery … then what?

By Sheryl Rowling SAN DIEGO — Windfall! Q:        I’ve just received millions from an inheritance.  My head is spinning!  What do I need to think about? A:        Oy, such a problem! If you’re single, have I got a girl for you…  Seriously, though, dealing with sudden wealth, although a “good” problem, can be quite stressful. 

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Sheryl Rowling, Travel and Food

‘Passover Fairy’ answers some Money Maven-type questions

By Sheryl L. Rowling SAN DIEGO –As usual, the Money Maven needs to take a break for “tax season.”  Luckily, the Passover Fairy has agreed to answer your questions.  The Money Maven will return next time! Dear Passover Fairy, I’m trying to save money.  Passover food is so expensive!  Nobody even likes to eat matzo! 

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Jewish Religion, Sheryl Rowling

Are family business owners prepared for transition?

By Sheryl Rowling SAN DIEGO — Are you an entrepreneur? You might be a maven in your own business, but have you considered transition issues?  The primary points to consider include: Shalom:  Financial Independence & Peace of Mind L’Dor v’ Dor:  Estate Plan Updated & Completed Seykhl:  Business Plan Geared to Build Value Macher:  Management

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Sheryl Rowling, Travel and Food

Money Maven: Using tax strategies in your financial plan

By Sheryl Rowling SAN DIEGO –In spite of the uncertain and ever-changing tax laws, there are some significant financial benefits to be obtained by considering tax incentives and opportunities.  Below is your handy checklist!  Be sure to consult with your financial advisor and CPA for help.  Retirement Planning Certain plans, such as 401(k) and Keogh

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Sheryl Rowling