Science, Medicine, & Education

TEL AVIV (Press Release)– Marketers hope to connect between the consumer and the products they represent by creating a strong brand identity. Now a Tel Aviv University researcher is giving marketers a heavenly new angle to consider— religious faith—on which to build their advertising strategies. Prof. Ron Shachar of Tel Aviv University’s Leon Recanati Graduate […]

TEL AVIV (Press Release) ― Between 20 and 30 percent of women who undergo in vitro fertilization (IVF) procedures suffer from significant symptoms of depression. Many practitioners believe that the hormone therapy involved in IVF procedures is primarily responsible for this. But new research from Tel Aviv University shows that, while this is true, other factors

TEL AVIV (Press Release) ― Saying goodbye to summer can be difficult for everybody. In some people the onset of winter triggers Seasonal Affective Disorder, or SAD, a mood disorder in which sufferers experience symptoms of depression. Happily, a special kind of gerbil exhibits remarkably similar reactions to SAD treatments as humans, opening a promising

HAIFA (Press Release)–Preschool-aged children who demonstrate fearless behavior also reveal less empathy and more aggression towards their peers. This has been shown in a new study that was carried out at the University of Haifa’s Faculty of Education. “The results of this study show that fearless behavior in children can be identified and is related

SAN DIEGO – When fifth grade teacher Shani Abed of San Diego Jewish Academy (SDJA) shared with her two fifth grade classes the September 14 cover of Time Magazine displaying a daisy chain Star of David and the headline “Why Israel Doesn’t Care About Peace,” it caused some strong reactions among her students.  “Many students

TEL AVIV (Press Release)― Employers are constantly looking for innovative ways to motivate their workforce.  “Self-efficacy,” a typical technique, involves improving employees’ confidence in their abilities so that they expect greater success. This motivates them to exert greater effort and leads to better performance. But according to organizational psychologist Prof. Dov Eden of Tel Aviv

TEL AVIV (Press Release)― In many areas of the world, including California’s Mojave Desert, rain is a precious and rare resource. To encourage rainfall, scientists use “cloud seeding,” a weather modification process designed to increase precipitation amounts by dispersing chemicals into the clouds. But research now reveals that the common practice of cloud seeding with

  TEL AVIV (Press Release)― Most babies are delivered head-first, but in about 4% of all deliveries babies are “born breech” ― with their buttocks or feet first. Doctors usually exercise caution and use caesarean sections (C-sections) as the delivery method of choice for such births, believing it safer for the baby. After a large-scale

TEL AVIV (Press Release) — A common infection in children, strep throat can lead to problems with a child’s heart, joints or brain if left untreated. And when the brain is involved, motor and mental functioning may be compromised, leading to syndromes such as attention deficit disorder and obsessive-compulsive disorder (OCD). While scientists have speculated on